Released on: November 27, 2007, 1:54 pm

Press Release Author: Pure Verticals, Inc.

Industry: Internet & Online

Press Release Summary: San Francisco, CA - November 28, 2007 -- Pure Verticals
recently filed for patent protection for its revolutionary Monetizing User-Generated
Content (MUGC) technology. The unique MUGC platform allows end users complete
control of the brands they wish to promote within their user generated content
(UGC), and allows for a rich blend of revenue-sharing opportunities. Pure Verticals
also announced today that a web site featuring the MUGC process will be available
for beta testing by consumers in the first quarter of 2008.

Press Release Body: MUGC will provide any virtual community - such as horizontal and
vertical social networks, online gaming communities, virtual worlds and the like -
with the ability to give its members unheard-of control over how products are
advertised and placed within their content, while allowing the communities and their
members to generate revenue while reinforcing their community values. MUGC brings
the democratization of content to advertising. Instead of providing "slots" into
which others can place ads using targeting approaches that are invisible, beyond
their control and often repugnant to their Web 2.0 sensibilities, users choose which
products to promote and how to promote them. With optional feedback and reputation
management features that assist the consumers of UGC in deciding whom to trust, MUGC
truly is a media-industry first. MUGC users and the users of their content will no
longer think of advertising, but of communities sharing important information about
products and services that enrich their lives.

MUGC works by providing members of virtual communities with a unique method of
monetizing their UGC by integrating proprietary page code and a new kind of online
shopping cart. \"The vast majority of social network sites do not provide their
members shopping services yet they have a clear need to buy and are only a click
away. Ninety percent of the typical horizontal social network is comprised of
interest groups, such as do-it-yourself, cooking, and travel. These members buy
group-related products from other sites or off-line because they are not offered the
opportunity to purchase within the social network site. It's widely known that
users will choose to buy products recommended by fellow consumers/members - so the
ability to purchase right from the UGC offering the endorsement is a powerful - and
completely missed - opportunity. Vertical networks are larger versions of these
horizontal social network groups, but with the ability to deliver specialized
services for their niche industries", says Theresa Klinger, co-founder and COO of
Pure Verticals.

"The MUGC shopping cart allows any number of merchants to sell their products.
While site operators will benefit from having many merchants participate, brand
specific social networks may opt to act as the sole merchant", says Klinger.

Social networks naturally concentrate large numbers of enthusiasts and guests who
are all looking to purchase as a result of the UGC they have just viewed. Under
MUGC, site members view the trusted UGC and, while still on the UGC presentation
page, simply click a button and they have the option to immediately purchase one or
all of the products the UGC member specifically endorsed. This is a win-win for
everyone; site operators provide a much needed service to their site members, UGC
owners can now directly endorse their favorite brands while also participating in
revenue sharing opportunities, businesses receive increased sales through consumer
affiliate extensions, and social site consumers can purchase products directly from
the UGC page which endorsed the product and prompted the purchase.

The company\'s application for patent protection on the MUGC process and technology
is now pending in the U.S. Patent and Trademark Office.

About Pure Verticals and Next-Generation Vertical Social Networks

Pure Verticals, Inc. was established by a team on a mission to make vertical social
networks not just better, but better in ways which will revolutionize the way we
understand them today. Pure Verticals combines traditional needs, innovative and
tested technologies, and creative out-of-the-box ideas in order to extend the
ultimate value of vertical social networks.

Combining the power of the internet with emerging and adopted media, Pure Verticals
provides vertical networks with media distribution outlets which span the Web,
television, mobile and other mass media channels. These vertical networks bring
like-minded people together by delivering superior and premium experiences while
developing innovative ways to broadcast themselves, interact and receive true value
for their respective markets.

Contact

Press
Pure Verticals, Inc.
press@pureverticals.com

Web Site: http://

Contact Details: Theresa Klinger
4690 East 2nd Street, Suite 5A
Benicia, CA 94510 USA
T: 707 751 5830